About

Vision

Together, we elevate the nail industry

This is our why? This is the core purpose that underpins everything we do, every day.

This is how we measure success internally: “Have I elevated the industry with my actions today?” This simple question is always on our minds and everything we do is about answering “yes” to this question.

Mission

To create a people-first culture of belonging and purpose. A culture of obsessiveness.

A culture where our partners are passionate about:

Delivering great customer service,

Building long-lasting relationships, and

Elevating the nail salon industry.

What's in the name?

We find it uplifting to remind ourselves of this goal at the beginning of each day, at 7 AM

(although, we don’t always get up at 7 AM).

It gives us a clear sense of direction for how we should approach the day.

Quotes We Live By